Romeron.bg: 158% YoY Sales Growth

The Challenge

Romeron.bg needed a real partner and more than incremental tweaks - they needed a full-funnel rebuild of their marketing and sales performance, starting from a low baseline of traffic and conversions.

What We Did

Over January-June 2026, we rebuilt the acquisition, conversion, and retention layers of Romeron.bg's ecommerce funnel - rethinking paid social strategy on Facebook and Instagram, tightening the on-site conversion path, and expanding reach into new regional markets across Bulgaria.

The Results (H1 2026 vs. H1 2025)

• +158% overall sales growth and +165% net sales growth year-over-year
• +339% traffic, with sessions climbing to 61,360 - a sign of dramatically expanded brand visibility
• +240% conversion rate, reaching 0.94%, alongside a 457% increase in add-to-cart actions
• +81% more orders, with average order value up 47%
• +211% returning customer rate, now at 33.13% - proof the growth wasn't just top-of-funnel
• +1,037% sales from Facebook and over +9,000% from Instagram, showing the direct payoff of the paid and organic social strategy
• +300–600% session growth in Sofia, Varna, Plovdiv, and Burgas - signaling genuine national expansion, not just a single-city spike

The takeaway: this wasn't one lever pulled hard. Traffic, conversion, order value, and retention all moved together - which is what turned a low base into sustained, compounding growth.